We would like to invite you for a journey in a leading Fast Moving Consumer Goods company! With a product as controversial as tobacco and spanning over 180 markets with a portfolio of over 300 brands, we can almost promise that you will have an interesting journey. At British American Tobacco, being a member of our team doesn’t mean falling into line or doing what’s expected; it’s about using your individuality to give life to possibilities and turning ambitions into reality. In this game, we pit you with some tough business topics. We will ask you to solve issues that even the top management at British American Tobacco will be pondering about. There will be no clear “right” or “wrong” answer, and you will constantly challenged to justify your arguments.

The game is based upon business cases. However, you will find that it is different from your standard business case exercises. The whole setup is forum based. You will be writing short business cases and discussing them on the forum. You are competing against each other but you are also responsible for assessing other players who are responsible to evaluate you

We will not feed you all the information you need – instead, we expect you to come up with your own ideas, find your own sources and draw your own conclusions as well. In that sense, this Business Game will expect you to draw upon different sources, different schools of thoughts and last but not least, your own personal differences and experiences.

So, are you ready to bring your unique skills to innovate, solve the unsolvable and make your mark on a business that will constantly challenge your creativity? Click in and join our game right away!

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